After spending 40 years in the US, Bharti moved back to India with the ambition of starting a cookie brand of her own, profits from which would fund animal welfare causes. She wanted to launch the brand for a niche and evolved audience and tell her story. The story of Mrs. B – a passionate, full of life, American artisan Baker who is compassionate. We created stylised and playful illustrations to tell Mrs.B’s story through everyday things she holds dear.
