The story of MomNom is that of a mother's ambition coming to life. 25 years after dedicating her life to her husband and kids, Dippy wanted to pursue her dream of making food for the world, food that was her family’s favorite. This led her to start her own delivery kitchen in Pune. Our goal was to build an ownable narrative for her brand in the otherwise crowded food-delivery space. We wanted to tell her story as originally as possible hence we built the brand around her true essence of being a mother.